We don’t believe in copy-paste programs

📈 Designed for Rural Success

Our benefits strategies are tailored to the operational, financial, and geographic realities of rural healthcare—so you can compete nationally, without losing your local heart.

Rural Healthcare Market Analysis

Understanding the challenges and opportunities in rural healthcare recruitment

Evolving Patient Choice

Patients have more choices than ever, with geography rapidly becoming less of an obstacle.

Complex Provider Environment

Highly fragmented provider community with various designations and entrenched need for autonomy. Complex regulatory environment tied to reimbursement.

Relationship-Based Solutions

Organizations must improve operational performance and service delivery by aligning community needs with their delivery model.

Strategic Focus Areas

Establish plans for each of the four identified areas to improve the organizational position

Operating

  • Demand-Based Staffing tools
  • Departmental performance improvement
  • Revenue cycle and coding
  • Cost report optimization
  • Practice / clinic designations
  • Process improvement
  • Supply chain & purchasing

Financial

  • Define performance gaps
  • Integrate department leaders into budgeting process
  • Determine cash position and run rates
  • Establish actionable metrics
  • Pricing transparency and patient engagement

Market

  • New market entry and increased competition
  • Explore clinically integrated model
  • Ambulatory network establishment
  • Increase access to care
  • Direct contracting
  • Improve patient engagement and satisfaction
  • Make employees a strategic imperative

Value

  • Payor contract reviews
  • Value-based initiatives
  • Population-based strategy
  • Self-insured insurance plan offering
  • Medicare Advantage negotiations
  • Establish payor and provider partners
  • Manage overall cost of care

What Our Clients Say

Hear from our clients about the impact of our programs on their organizations

"What sets Careplan By Ameritas apart is how well they understand rural healthcare. Their deferred compensation program provides real-world solutions such as support for housing, guaranteed underwriting, and simplified billing, all of which help hospitals across greater Nebraska recruit and retain top talent."

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Jed R. Hansen, PhD, APRN, FNP-C

Executive Director, Nebraska Rural Health Association

"At North Star Health Alliance, our mission is rooted in promoting health equity and ensuring access to quality care across our communities. To achieve that, we rely on strategic partnerships with organizations that are not only professional and dependable but also share our values. Careplan Rural by Ameritas has proven to be exactly that kind of partner..."

Read the full testimonial

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Richard Duvall

President and CEO, North Star Health Alliance